What’s authenticity got to do with onions?

We’re a lot more like onions than you think. Yes. Really. If you’ve recently started working for yourself, one of the challenges you’re likely to come across is finding your true voice, your authentic self. Connecting to who you really are and what you really want is not always a straightforward process. One thing I […]

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Why personal branding is relevant to business

When you talk about personal branding to employers, many are not interested. For them, they consider personal branding all about making the employee more valuable, which means that the employee may become more expensive and look to move elsewhere. Hardly something they want to invest in. But what they fail to realise is that every […]

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Finding your personal brand

There are lot of articles about on personal branding, with the majority talking about how important it is to have a personal brand. The rest of them talk about all the ways that you can increase the visibility of your personal brand in the online environment. But, before any work can be done to raise […]

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Personal Branding: Should the brand be my business or me?

Last weekend I ran a session on Personal Branding at MediaCamp Nottingham. This question came up and prompted a bit of debate. Even into the pub at lunch! Should our brand be our business or ourselves? Or both? And how do they fit together? One point that I am very fussy about in this debate […]

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