Personal Branding Interview | Alexia Leachman & Hung Lee

Here is an interview I did recently with Hung Lee aka Wise Man Say. Some of the things we talk about include Brand Creation vs Brand Discovery Brand Values = inflexibility? Or does it allow for inconsistency in life? Brands get ossified as they mature – harder to change as you go on – implications […]

Share

Comments Off on Personal Branding Interview | Alexia Leachman & Hung Lee

Personal Branding: Reputation management is YOUR responsibility

The current debate on privacy here in the UK is an interesting one. A well-known footballer has been caught with his pants down. Literally. And so, in order to protect his reputation he paid in excess of £200k to lawyers for a super-injunction to keep this mess out of the press. Unfortunately, this didn’t keep […]

Share

Comments Off on Personal Branding: Reputation management is YOUR responsibility

My Favourite 4 Personal Branding Quotes

The term “Personal branding” is massively misunderstood. Even in marketing circles, branding is not understood, so the likelyhood of the masses getting their heads around personal branding is slim. So, to help out I’ve collated my personal favourite top 4 quotes that attempt to define what personal branding is all about. Quote 1. “Your brand […]

Share

Comments Off on My Favourite 4 Personal Branding Quotes

7 ways that social media can damage your personal brand

A report out today has highlighted just how careful employees and job-seekers need to be in their use of social media. With more than half of recruiters saying that they check social networking sites as part of their research. Interestingly, 43% stated that they had information that had caused them NOT to hire the candidate. […]

Share

1 Comment

King – A Branding Genius?

You would have been hard pressed to get through the weekend papers without escaping any reference to the King. And, I’m not talking about Michael Jackson. Instead, I’m referring to Will King, founder and CEO of King of Shaves. The reason for this is that last week, he launched the Shaving Bond. This is a […]

Share

2 Comments

The 5 perils of personal branding

We can safely say that when the topic of personal branding comes up that most people would agree that it’s a good thing, and if they had the time or inclination, they would probably get round to sorting out their personal brand. But, is it? Are there any perils with starting such a journey? There […]

Share

Comments Off on The 5 perils of personal branding