Personal Branding: Total Reinvention

Total reinvention is not something that all of us will take on, but those that do consistently report that their life is better for the change. I myself can lay claim to that one.

For some, reinvention is forced on them due to external factors such as illness or redundancy. Illness is what forced Adrian from Evolver-Talent to reinvent himself. Adrian is a coach and writer whose worlds are linked by the theme of connecting with creativity. After recovering from a serious illness some years ago, piece by piece, he’s reinvented pretty much everything he does. In rebuilding his life he has become more mindful of the resources he has to offer in terms of time and energy, and this makes him more selective about what he takes on, focusing on what makes him happy. In the process, he’s found that he’s become more creative, more ambitious, and more focused. As a result he has recently secured investment for a new project which brings him closer to achieving some of his life ambitions. Not a bad side effect of illness!

While for others, reinvention a choice. Maybe they work in a dying industry and want to prepare for the inevitable or they just want to step up and evolve what they do. This is something we are all going to have to face at some time or other.

At its mild end, total reinvention can simply be a change in what you do for a living, while for others it’s a complete life overhaul and they change their work, where they live, who they love, and what they think.

Like Andre Griffiths for example. Andre used to work in training and hospitality. After losing her job and being unemployed for six months, she has not only retrained as an NVQ assessor, but has moved city, found a new man, given herself a new hairstyle AND changed her lifestyle to be more eco and live sustainably. That most definitely sounds like total reinvention to me.

But total reinvention doesn’t always have to be about revolution, it can be more about evolution. You can work in the same sector or industry but be in a completely different role that employs a wildly different skill set while still making the best use of your expertise and experience.

If you’re considering reinventing yourself:

- Remind yourself of all that great experience you’ve got and the expertise you’ve built up over the years.

- Identify which skills are transferable and useful in other contexts.

- Get clear on your strengths, talents and passions.

- Find the common thread between the two worlds and use this to make the transition. It might be your network, your industry or the expertise you employ.

If this all sounds step too far for you, how about you take some baby steps and read one of these

• Reinvent your thinking

• Reinvent how you express yourself

• Reinvent your looks

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What have your strengths got to do with your personal brand?

Style & Substance

There’s so much resting on making the right first impression, that we often hold ourselves back or worse, project what we think the other party wants to see. Yet, any attempts to control our persona will usually mean all parties lose out.

But isn’t that what Personal Branding is all about? Shaping our persona so that we’re making the right impression?

In a word, no. That would be separating Style and Substance and deluding ourselves by thinking that Style can substitute for depth.

Ok – should we focus on Substance and forget Style?

Well it’s definitely where we should start. Substance comes from who you are at your core. The characters strengths that shape what makes you happy, how you see the world, where your success will come from and what others will value you for.

At Lovephool we call them your Buzz Strengths, because they are the strengths that energise you from within and get you – Buzzing!

In fact, your top 5 Buzz Strengths is what defines your ‘Substance.’ Based on the latest research from Positive Psychology, your highest character strengths are the 5 aspects of your inner character that:

  • You’re known & loved for: The top 5 things that people see when you’re using your Buzz Strengths. It’s you at your natural best. You can’t help but shine and it makes others warm to you because they can relate to who you really are.
  • Make you happy: The times when you’ve felt most energised and alive are probably when you’re using your top 5 strengths, even if you didn’t realise it at the time. It’s your comfort zone; you at your most chilled and content.
  • Might save your life: When the chips are down, you’ll naturally rely on your top 5 strengths to pull you through. Again you may not have known it before, but deep down, these 5 Buzz Strengths are part of your core character that pulls you through.

Great – so I’ll find out what my Buzz Strengths are and I’m done?

Not quite. Knowing your Buzz Strengths will help you discover the substance behind your Personal Brand, but it’s of little value unless you apply it.

The ‘Style’ part of Style and Substance is what people will remember you for. It’s the act of applying your Buzz Strengths so that you create value in your own life and in the lives of people around you.

That’s when your Personal Brand begins to flourish – effortlessly

When you use your Personal Brand as a way of recognising and apply your Buzz Strengths to add value; you’re showing people who you are. And they’ll believe you.

People will know who you are when you meet them on-line or face to face. They’ll know what to believe because you’re clear on who you are. That combination of Style and Substance is the difference you make.

Believe me, they’ll remember you for it.

Guest post kindly written by Kuldeep Brar @missybrar from @lovephool. Get your character strengths profile now at www.lovephool.com.

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What have fire-breathing dancers, shops and airhostesses got in common?

I wanted to be them all when I was a little girl. Honest!

But this post is about talents. We all have them. Some of us are lucky enough to know our talents and are using them every day.  But the rest of us are still searching for our hidden talents, wondering if indeed we have any. Most people would agree that once you’ve found them, if you can figure out a way of using them in your working life, then you’ll be pretty sorted. I remember when I was trying to sort my life out and I was mulling this over for quite a while.  I read loads of self-help books to try and solve this elusive puzzle but out of all the exercises that I came across there’s one that stood out for me. And it was this.

Think back to when you were a kid and people asked you what you wanted to be when you grew up.

What was on your list? Now, the trick with this isn’t taking the answer to the question literally, but reading between the lines. What do I mean? Well, maybe if I shared my story it might help to explain what I mean.

When I was little I went through a few phases and wanted to be many things. Didn’t we all?

Popstar?

Of course, like everyone, I wanted to be a pop star. My mum sent me to ballet and dance classes and I loved doing all the shows we put on. My friends and I would diligently re-create Michael Jackson dance routines in the playground.  Life was generous and as it happened, I was fortunate to be a professional dancer for while. I loved it, but the money was crap and I thought I’d be able to make better use of my business degree. But I will never forget the feeling I got from being on stage; the energy and the buzz were simply awesome.

Air hostess?

I travelled a lot as a child between the UK and Paris to see my family and was often the little kid on the plane wearing a big badge accompanied by the airhostess.  I think it was this made me want to be an airhostess. I never really followed up on this though, but the glamour of travel has always appealed. My mother spoke eight languages and had travelled a lot, so I must have been inspired by her too.

My own shop?

And finally, I wanted to have my own shop. I would spend hours working out what I’d call it but never got any further than “Chez Alexia” or “Alexia’s shop”. I clearly still needed to work on my creativity back then! I couldn’t tell you what I was selling in the shop, but it was MY shop.  Now, I did end up working in the retail industry. I worked at a retailer and for brands that are sold in retailers. And I really enjoyed it; seeing an idea that you’ve come up with or a product you’ve created that is then distributed around the world is pretty cool. Especially when the celebrities go mad for it and you see it in all magazines and on TV! That is very exciting!

Now you’re thinking “So what? Get back to the point!” Well, the point is to look back at those things that I wanted to do as a kid and try to understand what it was ABOUT those things that I liked. WHY did I want to do them? If we can work that out, maybe we can find a way of still doing that but in a slightly different way. So, looking back at my aspirations…

The pop star thing: well I can’t deny that being Leo I do like being on stage, but it was a specific moment on stage that I liked. I used to be part of a tribal fire-breathing dancing trio that would dance at music festivals and clubs (we were VERY cool!). DJ’s would hire us to help them get the crowd going, and that’s what I did – got the crowd going. And THAT is what I loved; when my actions on stage would bring about a massive shift in the energy of the crowd below. Playing with the crowd in that way was epic awesome-ness. Not the pre-rehearsed routines, but responding to the DJ and going with the flow. Being present and in the moment of it all. Total and utter flow – you can’t beat it. Of course doing that now would be a bit inappropriate. But what I can still do now is to bring about a state change for the better in my audiences, whoever they are. If they come away energised and feeling great then I’m buzzing. And if there’s a hint of performance going on there too, then even better!

Now the airhostess bit is pretty obvious. No, it’s not the mopping up after people; it’s the travelling; I love travelling and seeing the world. And I’ve not done enough of it. But, I can travel the world without having to be an airhostess. And I do, I run trainings and events internationally. Tick!

Now, onto the shop.  It’s not so much the physical concept that interests me but the broader idea of selling my things, my ideas and myself. Specifically selling ideas that were mine and not someone else’s. I guess that’s why I was never that happy as an employee; I wanted to do MY thing. But remember, we’re always selling ourselves in everything that we do, so this bit could easily apply to anyone.

So, if I just finish by distilling these. I want to sell my ideas and get people to buy into me. I want to share my ideas with audiences in a way that leaves them feeling energized and buzzing. And, I want to see the world as I do it.  And, that’s what I’m doing now and I LOVE it!  And to think it all started with a little girl dreaming of being  a pop star or an airhostess with her own shop.

So, think back to what you wanted to be when you were a kid. What was it about those things that you really liked? And, are you doing them now?

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Finding your personal brand

There are lot of articles about on personal branding, with the majority talking about how important it is to have a personal brand. The rest of them talk about all the ways that you can increase the visibility of your personal brand in the online environment. But, before any work can be done to raise your profile, you need to be clear as to what your brand is. And working it out is not always straightforward. Well sure, it sounds straightforward when you talk about it

“… a personal brand is a blend of your strengths, personality, passion, values and goals….”

Working all that out takes quite a bit of time and effort. Let me just look at each one of these in turn.

Strengths
How many of us know our strengths? If you’ve been through corporate training, it’s likely that you’ve been subjected to a Myers Briggs profiling or similar. So, for you guys, it’s a bit easier. But for the rest of you, identifying your strengths can be difficult. Why?

  • We don’t always realise that we’re good at something, because for us, it’s natural. We don’t know what we know. Often, it takes someone else to spot our talent.
  • We’re usually much better at identifying our weaknesses.

It’s always worth starting a list on your own, but ask your friends, family and colleagues for their comments. You’ll probably have a few surprises: things that weren’t on your list, and those that were that are questioned. Be prepared for this

Personality
This is an interesting one. I bet that if we were to do a straw poll, we’d find that our ideas about our personality are not that close to the reality. Do whining negative people consider themselves to be so? You might think you’re confident, but others think of you as arrogant. You get the picture. This is one aspect of personal branding that is crucial to get some outside help with. After all, your personal brand is how others perceive you, and your personality is the crux of this. So, again, ask friends, family and colleagues for some hints.

Passion
What are you passionate about? Do you know? Understanding your passion is mega mega important! It could even be the key to your personal brand. If you spend more time than is healthy taking photographs of roundabouts, then you might have hit upon a niche. A niche whereby you could become an expert. Think of Gavin Pretor-Pinney who just loved looking at and taking pictures of clouds. He went on to form The Cloud Appreciation Society and is now a recognised expert in the cloud world. His book, The Cloud Spotter’s Guide, was a best seller.

Values
Your values are those things that are really important to you in life. Things like recognition, honesty, health, love and achievement. You probably have a clear idea of your values. If not, just ask yourself “what has been really important to me in my life?”. Some people find they have around 5 values, while others have five times that. If you have that many, you need to be clear about what the top ones are though, as these are the invisible drivers in your life. The things that control your behaviour, whether you like it or not. So you may as well be aware of them.

Goals
If you were to ask around, you’ll probably find that most people have dreams not goals. The difference? Goals have actions and timelines against them. The other thing about goals is that they are reviewed regularly so you can track your progress. The level at which you decide to clarify your goals is up to you. Some people give themselves a couple of goals to achieve over a few years, while others have 1, 5 and 10-year plans with goals for each sector of their life (financial, relationship, career etc). So, wherever you want to be on this scale, just make sure you’re on it. Because if you’re not, your personal brand is a going to have a great big hole in it.

Having said all this, the key thing to understand is that your personal brand isn’t what you want to project; it’s what others perceive. So a high level of self -awareness is important because no matter what, you will need to be consistent in the application of your personal brand. As with great consumer brands, consistency is key. Your brand represents the promise that you’re making to help others to understand what to expect from you. You keep changing and people won’t know what to expect, and they’ll go elsewhere.

So, have you figured out your personal brand?

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