10 ways to build your personal brand online

1. Set yourself up with a profile on the high traffic social networking sites that are relevant to you. You want to make sure that if someone Googles your name that you will be easily found. 2. Ensure that you fill out your profiles as completely as possible, remembering to include a head shot photo. […]

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Writing your personal bio: 1st person or 3rd person?

This is a question that I’m always asked, and while there is no set rule on the matter, it’s certainly something that divides opinion. Just glance through a handful of LinkedIn profiles to see what I mean. But as our personal bio becomes more important in a world where our digital profiles are read before […]

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Personal Branding Interview | Alexia Leachman & Hung Lee

Here is an interview I did recently with Hung Lee aka Wise Man Say. Some of the things we talk about include Brand Creation vs Brand Discovery Brand Values = inflexibility? Or does it allow for inconsistency in life? Brands get ossified as they mature – harder to change as you go on – implications […]

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Has the digital world dented your personal brand?

Have you done anything that you later came to regret? We all have, right? We squirm a bit when we think back, but after enough sweeping under the carpet, eventually we forget and hope that everyone else has too. But what about doing something online? Have you shared or posted anything that you later thought […]

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What’s the cost of not being digi-savvy?

An article I read in The Independent also asked the same question. It seems as though the idea of creating and owning a digital presence is seeping more and more into mainstream. Some of you reading this will think I’m stating the obvious. And you’re probably someone who spends a lot of your time in […]

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The rise of the digital coach?

Yesterday I attended a session run by Ecademy’s Thomas Power. They’re in the middle of recruiting what they’re calling Digital Coaches for their Ecademy Digital School. Digital Coach is a term that was coined by Seth Godin in few years back. I’ve only recently come across it. If it sounds new to you, then let […]

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How social media can help your personal brand

Here is an article I wrote as guest blogger for Smarta.com that you can find here. Let me ask you this: when people ask you what you do, do you have a response that is clear, compelling and engaging? How you answer this question is a key part of your personal brand. It’s your story […]

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Why using the same status update is a bad idea

With use of social networking becoming even more popular, apps are springing up everywhere enabling you to update all your social networks in one go. This feature is even being incorporated into certain social networks. For example Twitter enables you to update Facebook and LinkedIn simply by adding #in or #fb to your tweet. Great […]

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7 ways that social media can damage your personal brand

A report out today has highlighted just how careful employees and job-seekers need to be in their use of social media. With more than half of recruiters saying that they check social networking sites as part of their research. Interestingly, 43% stated that they had information that had caused them NOT to hire the candidate. […]

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Why personal branding isn’t all about the digital space

I met up with Matthew Fraser last week, author of Throwing Sheep from the Boardroom, during his recent visit to London. We managed to find a quiet spot in the Mayfair out of the glare of the paparazzi (who were there for George Clooney and Elton John, not us!) Matthew is a fascinating guy who […]

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