Personal Branding: Total Reinvention

Total reinvention is not something that all of us will take on, but those that do consistently report that their life is better for the change. I myself can lay claim to that one.

For some, reinvention is forced on them due to external factors such as illness or redundancy. Illness is what forced Adrian from Evolver-Talent to reinvent himself. Adrian is a coach and writer whose worlds are linked by the theme of connecting with creativity. After recovering from a serious illness some years ago, piece by piece, he’s reinvented pretty much everything he does. In rebuilding his life he has become more mindful of the resources he has to offer in terms of time and energy, and this makes him more selective about what he takes on, focusing on what makes him happy. In the process, he’s found that he’s become more creative, more ambitious, and more focused. As a result he has recently secured investment for a new project which brings him closer to achieving some of his life ambitions. Not a bad side effect of illness!

While for others, reinvention a choice. Maybe they work in a dying industry and want to prepare for the inevitable or they just want to step up and evolve what they do. This is something we are all going to have to face at some time or other.

At its mild end, total reinvention can simply be a change in what you do for a living, while for others it’s a complete life overhaul and they change their work, where they live, who they love, and what they think.

Like Andre Griffiths for example. Andre used to work in training and hospitality. After losing her job and being unemployed for six months, she has not only retrained as an NVQ assessor, but has moved city, found a new man, given herself a new hairstyle AND changed her lifestyle to be more eco and live sustainably. That most definitely sounds like total reinvention to me.

But total reinvention doesn’t always have to be about revolution, it can be more about evolution. You can work in the same sector or industry but be in a completely different role that employs a wildly different skill set while still making the best use of your expertise and experience.

If you’re considering reinventing yourself:

- Remind yourself of all that great experience you’ve got and the expertise you’ve built up over the years.

- Identify which skills are transferable and useful in other contexts.

- Get clear on your strengths, talents and passions.

- Find the common thread between the two worlds and use this to make the transition. It might be your network, your industry or the expertise you employ.

If this all sounds step too far for you, how about you take some baby steps and read one of these

• Reinvent your thinking

• Reinvent how you express yourself

• Reinvent your looks

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Personal Branding: Reinvent your looks

This is so simple and obvious, but I have to mention it. Reinventing your looks doesn’t necessarily mean a total makeover though, although that is most definitely an option. Here are some ways that you can change your looks without going for a total makeover.

Hire a stylist

Changing the way you dress is incredibly powerful. How you choose to present yourself says a lot about you. Every time you decide what to put on in the morning, you’re giving someone else a clue as to who you are. It can do wonders for your self confidence as well make a huge impact in how you are perceived by others. If you need to step up a notch, this is a great place to start, but it’s not always the cheapest.

Update your accessories

For guys, this can be your glasses, your hat and scarf, your cuff links, or even your man bag if you have one. Of course let’s not forget the ties and socks! For ladies, I’m sure you need no introduction to accessories. Other accessories worth considering are those things that you hold on your person that are regularly seen by others. These might include your gadgets, your business card or your laptop bag.

Visit a top hair dresser for a restyle

A new haircut, like a new wardrobe, can do wonders for your confidence and how people perceive you. This is a nice easy way for you to dip your toe in the waters of reinvention without having to uproot everything. Sorry about the pun!

Go to the gym

Getting into shape is a great way for you to change how you look and feel. Of course the health benefits make it the most important thing from this list that you should actually do. But as we know, it requires time and commitment and it’s for these reasons that it is shunned by many. So if that’s you, and in the words of the tanning entrepreneur behind St Tropez, Judy Naake, “If you can’t tone it, tan it!”

The trick with all of these is to make sure that you know what you want to say about yourself. If you don’t know what sort of person you want to be known for, finding the most appropriate ways to express that isn’t going to be an easy job. Being confused about your sense of identity will show up very quickly in the way that you present yourself over time. So before you jump in to changing your looks, make sure you’re clear on your sense of self.

Why not read one of these:

• Reinvent your thinking

• Reinvent how you express yourself

• Reinvent everything!

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Personal Branding: Reinvent how you express yourself

We don’t have to change what we do to reinvent ourselves. Sometimes all we need to do is to talk about what we do in a different way. This alone can help us to reinvigorate relationships and perceptions. Re-engaging with others like this can bring about new conversations and insights. And new conversations and insights might lead to new opportunities.

Here are some practical ways that you can begin to change how you express yourself.

Give yourself a new job title

There was a great article on Inc.com encouraging business leaders to let employees pick their own job titles. I love this idea and would encourage it wholeheartedly. But even if you’re not in charge of such decisions, it can be useful to consider your own job title and how you might change it. Doing so forces you to really consider what it is that you actually do and what value you really add. Looking at our roles in this way can be enough to reinvigorate our enthusiasm and motivation for what we do as we reconnect with why we’re doing it.

Change your bio

Your bio is something that needs to be regularly updated just for the simple fact that time passes and hopefully in the time that has passed since you wrote your bio, you’ve done some more great stuff that’s worth sharing.

If you’re re-writing your bio, it’s worth taking your time to craft a good one. If you have your own website, the likelihood is that your about page is the most visited page on your site. Your bio is important so don’t rush it. Tips for writing a great bio include

- If it’s on your personal site, write it in the first person. If it appears on a company site, then third person is better.

- Use storytelling to engage on an emotional level and create interest.

- Avoid showing off. No one likes a show-off.

- Share your human side. It’s OK to talk about failures and your vulnerabilities.

- Include aspects of your personal life; your passions, hobbies or reveal your inner geek. It’s these things that people will connect with.

- Have more than one. Whether it’s long and short ones, or different bios for different audiences you engage with (investors, employees, industry peers, conference attendees etc),

Update your elevator pitch

How long have you been using your elevator pitch or your personal introductory pitch? Personal pitches need to evolve as much as we do. Maybe what we do hasn’t changed, but who we do it for might have. Or the context in which we do it has, or maybe the reason why we’re doing it has. A shift in any of these should force you to consider evolving your pitch and make it more relevant.

If you choose to change how you express what you do, it’s important to ensure that you make changes everywhere. So ensure that your LinkedIn profile is changed as well as your twitter bio. The last thing you want to do is to send out a mixed message as this will confuse people and dilute your potential impact.

Why not read one of these:

• Reinvent your thinking

• Reinvent how you express yourself

• Reinvent everything!

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Personal Branding: Reinvent your thinking

Reinvention doesn’t have to be an external thing, it can all happen on the inside. You can change your mindset by thinking differently, clearing your head trash or taking a new perspective.

Take a new perspective

As you look back on last year, is there anything that happened that had an impact on the way you look at the world? Has there been some event that has made you think differently? Maybe it’s challenged your view about what you do, how you do it or why you do it? Have you stopped to fully integrate this and think about who you might actually make changes as a result?

Think differently

Or, have you had an epiphany? Maybe something happened that has forced your to reconsider your view on certain things. This might come from a significant life changing event such as illness, loss of loved one or the loss of a job. Our life is filled with moments that challenge our way of thinking and so often we don’t stop for a second and take note. The mistake here would be to not take action and change as a result. Steve Jobs spoke of how his terminal illness helped him to think differently and focus, and there’s no question of the impact that had on his work, and our lives, as a result.

Clear your head trash

Sometimes it’s not about changing your perspective, but getting rid of the self sabotaging thoughts that don’t serve you and just hold you back. We’ve all got head trash; emotions that control us, inner negative chatter or internal conflict, and it can build to such a level that it impacts our relationships, our work and our happiness. Having a good clear out can reinvigorate many aspects of your life that suddenly life feels all new and shiny again.

While these changes may begin on the inside, they will soon seep out through your behaviour and actions. As you clear your head trash, you will gain more clarity about what’s important to you and this in turn may lead to you positively choosing to extend your reinvention into other areas of your life. In my work with people on their personal brands, when I am faced with someone who wants to move on, but they don’t know where to, clearing head trash is always the starting point. It helps to create a stillness within that enables you to just KNOW what is right for you. If head trash is something that is holding you back, you might want to check out my sister site www.HeadTrash.co.uk or have a peek at some of the videos on HeadTrashTV.

Why not read one of these:

Reinvent how you express yourself

• Reinvent your looks

• Reinvent everything!

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Personal Branding: A Time for Reinvention

The new year is always a time for new starts and fresh thinking. We might not need to turn our lives upside down, but we can’t help trying to inject a bit of life into what we do. Sounds like the perfect time for spot of reinvention!

Reinvention is not something that is reserved for the Madonnas of this world. It’s something that most of us need to consider at some time or other in our lives. Of course, if you have a job for life or an endless pot of cash then it probably won’t feature very high on your to-do list, but not many of us can lay claim to having those. If on the other hand you’re someone who finds themselves on the shifting sands of technology, business and 21st century working life, then reinvention is most certainly something that you will need to grapple with at some point.

Reinvention can take many guises. It’s not necessarily about dying your hair a new colour and buying a whole new wardrobe. Reinvention can also happen at different levels. Here are a series of articles I wrote for Fresh Business Thinking that explore the various levels of reinvention that you can undertake.

- Reinvent your thinking

- Reinvent how you express yourself

- Reinvent your looks

- Reinvent everything!

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