My rebrand story #2: Why I’m rebranding

The short answer is there was a gap between what I said I did and what I actually did; the services sited on my website didn’t marry up with my recent projects and clients. How I was communicating who I was and what I did wasn’t right anymore. But while I knew it wasn’t right, […]

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Essential ingredients of a successful re-launch part 3

The final part of our article on what it takes for a successful re-launch.

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Essential Ingredients of a successful re-launch. Part 2

Part 2 of our article on what it takes to re-launch a brand successfully.

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Essential Ingredients of a successful re-launch. Part 1.

Inspired by the flurry recent high profile re-brand disasters, this is our take on what makes for a successful brand re-launch. And, we got a bit carried away, so we’ve split it into 3 parts. This is part 1.

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