So, what IS the difference between personal branding, personal marketing and reputation? Maybe I’m getting old, because I fancy having a rant. Why? Because the web is full of personal branding articles written by people who don’t REALLY understand what personal branding is. What they’re really writing about it Personal Bragging. So, I’d like to [...]
I don’t know about you, but I have a silly habit of taking books on holiday that are stimulating and inspiring rather than allowing me to escape, and this holiday is no different; I took Ian Sanders & David Sloly’s book, Mash Up, and Graham Allcott’s How to think like a Productivity Ninja, among others… [...]
It’s always worth going back to the beginning every now and then! So, here is my quick explanation of what your personal brand is. Related Posts:The rise of the digital coach?How to zag authentically Choosing a name. Would you choose yours?13 personal branding insights from Kelly CutroneDon’t hire a Personal Branding Pro until you’ve answered [...]
I’ve kicked off the year with the first of my Video Q&A’s. I’d like to try and find a better name for them but for now, Q&A’s will do because basically that’s what they are. You ask me a question and I answer on video for you. So, if you have any questions on Personal [...]
This question “Is personal branding a fad?” came up on Quora recently so I thought I’d give my view which I’m happy to share here. The term personal branding may be relatively new, but the concept has been around much longer. There is some misconception that personal branding is all about the hard sell and [...]
Yesterday I attended a session run by Ecademy’s Thomas Power. They’re in the middle of recruiting what they’re calling Digital Coaches for their Ecademy Digital School. Digital Coach is a term that was coined by Seth Godin in few years back. I’ve only recently come across it. If it sounds new to you, then let [...]
I don’t know about you, but I think that the term “personal branding” is a bit over used. And, not being used correctly. When I worked in marketing, even marketers struggled to understand the meaning of “branding” so expecting non-marketers to get it is a big ask. I think one of the best definitions I’ve [...]
I came across an article today saying that parents-to-be in the States are hiring baby-namers to come up with baby names for their new arrival. For the princely sum of $350 they get “…a baby naming consultation that includes phone interviews and packets of name options with name histories, linguistic origins and personality traits.” Wow! [...]
If you want to read a straight-talking overview on why you need to think seriously about your personal brand, you should grab yourself a copy of Kelly Cutrone’s book If You Have to Cry, Go Outside: And Other Things Your Mother Never Told You Cutrone is one of fashion’s most successful publicist whose business People’s [...]
Here is an article I wrote as guest blogger for Smarta.com that you can find here. Let me ask you this: when people ask you what you do, do you have a response that is clear, compelling and engaging? How you answer this question is a key part of your personal brand. It’s your story [...]