My rebrand story #2: Why I’m rebranding

The short answer is there was a gap between what I said I did and what I actually did; the services sited on my website didn’t marry up with my recent projects and clients. How I was communicating who I was and what I did wasn’t right anymore. But while I knew it wasn’t right, […]

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My Favourite 4 Personal Branding Quotes

The term “Personal branding” is massively misunderstood. Even in marketing circles, branding is not understood, so the likelyhood of the masses getting their heads around personal branding is slim. So, to help out I’ve collated my personal favourite top 4 quotes that attempt to define what personal branding is all about. Quote 1. “Your brand […]

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Video; it’s not just you on camera

William Aruda in his Personal Branding Trends Special Report for 2011 highlighted 11 key themes that he believes will affect personal branding this year. One of these is the Pret-a–Regarder trend. What is the Pret-a-Regarder trend? With the rise of the use of video in how we do business; from publishing our thoughts to communicating […]

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I’m starting a business: should I sort out my personal brand?

I received an email from Tracey, who is setting up a business. She’s already sought help with brand startegy, coaching around her netowrking and a personal stylist. She wanted to know whether now is a good time to get her personal brand sorted. Here is my answer to you Tracey: Are you an entrepreneur and […]

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What story are you telling yourself?

I remember a time in my twenties when most of my friends had itchy feet and wanted to see the world. Looking back it was interesting to see how different their experiences were. First of all, there was my mate Jon. He seemed pretty sorted. Not only did he have a load of money saved […]

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So, what is your personal brand?

It’s always worth going back to the beginning every now and then! So, here is my quick explanation of what your personal brand is. Related Posts:The rise of the digital coach?How to zag authentically Choosing a name. Would you choose yours?13 personal branding insights from Kelly CutroneDon’t hire a Personal Branding Pro until you’ve answered […]

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Has the digital world dented your personal brand?

Have you done anything that you later came to regret? We all have, right? We squirm a bit when we think back, but after enough sweeping under the carpet, eventually we forget and hope that everyone else has too. But what about doing something online? Have you shared or posted anything that you later thought […]

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What’s the cost of not being digi-savvy?

An article I read in The Independent also asked the same question. It seems as though the idea of creating and owning a digital presence is seeping more and more into mainstream. Some of you reading this will think I’m stating the obvious. And you’re probably someone who spends a lot of your time in […]

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The rise of the digital coach?

Yesterday I attended a session run by Ecademy’s Thomas Power. They’re in the middle of recruiting what they’re calling Digital Coaches for their Ecademy Digital School. Digital Coach is a term that was coined by Seth Godin in few years back. I’ve only recently come across it. If it sounds new to you, then let […]

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What’s authenticity got to do with onions?

We’re a lot more like onions than you think. Yes. Really. If you’ve recently started working for yourself, one of the challenges you’re likely to come across is finding your true voice, your authentic self. Connecting to who you really are and what you really want is not always a straightforward process. One thing I […]

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