My rebrand story #2: Why I’m rebranding

The short answer is there was a gap between what I said I did and what I actually did; the services sited on my website didn’t marry up with my recent projects and clients. How I was communicating who I was and what I did wasn’t right anymore. But while I knew it wasn’t right, […]

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Personal Branding: Total Reinvention

Total reinvention is not something that all of us will take on, but those that do consistently report that their life is better for the change. I myself can lay claim to that one. For some, reinvention is forced on them due to external factors such as illness or redundancy. Illness is what forced Adrian […]

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What have fire-breathing dancers, shops and airhostesses got in common?

I wanted to be them all when I was a little girl. Honest! But this post is about talents. We all have them. Some of us are lucky enough to know our talents and are using them every day.  But the rest of us are still searching for our hidden talents, wondering if indeed we […]

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13 personal branding insights from Kelly Cutrone

If you want to read a straight-talking overview on why you need to think seriously about your personal brand, you should grab yourself a copy of Kelly Cutrone’s book If You Have to Cry, Go Outside: And Other Things Your Mother Never Told You Cutrone is one of fashion’s most successful publicist whose business People’s […]

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Finding your personal brand

There are lot of articles about on personal branding, with the majority talking about how important it is to have a personal brand. The rest of them talk about all the ways that you can increase the visibility of your personal brand in the online environment. But, before any work can be done to raise […]

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