Essential Ingredients of a successful re-launch. Part 2

Part 2 of our article on what it takes to re-launch a brand successfully.

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Essential Ingredients of a successful re-launch. Part 1.

Inspired by the flurry recent high profile re-brand disasters, this is our take on what makes for a successful brand re-launch. And, we got a bit carried away, so we’ve split it into 3 parts. This is part 1.

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