Writing your personal bio: 1st person or 3rd person?

This is a question that I’m always asked, and while there is no set rule on the matter, it’s certainly something that divides opinion. Just glance through a handful of LinkedIn profiles to see what I mean. But as our personal bio becomes more important in a world where our digital profiles are read before […]

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Personal Branding: keeping it simple

There’s a misconception out there that for you to have a really strong personal brand, you need to dominate all the social networks, have a really strong web presence, have written at least 2 books etc etc. Well, don’t worry, because you might not need to do any of this. Identifying what you need to […]

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Personal branding & consistency – the great debate part 1

As an ex-brand marketer there are certain tenets of branding that just can’t be played with. I’m a Leo and I’m stubborn. I can’t help it. One of these is consistency. All great brands are built on consistency. Without consistency, people don’t know what they can rely on you for or what to expect from […]

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Is personal branding a fad?

This question “Is personal branding a fad?” came up on Quora recently so I thought I’d give my view which I’m happy to share here. The term personal branding may be relatively new, but the concept has been around much longer. There is some misconception that personal branding is all about the hard sell and […]

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13 personal branding insights from Kelly Cutrone

If you want to read a straight-talking overview on why you need to think seriously about your personal brand, you should grab yourself a copy of Kelly Cutrone’s book If You Have to Cry, Go Outside: And Other Things Your Mother Never Told You Cutrone is one of fashion’s most successful publicist whose business People’s […]

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Why personal branding is relevant to business

When you talk about personal branding to employers, many are not interested. For them, they consider personal branding all about making the employee more valuable, which means that the employee may become more expensive and look to move elsewhere. Hardly something they want to invest in. But what they fail to realise is that every […]

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King – A Branding Genius?

You would have been hard pressed to get through the weekend papers without escaping any reference to the King. And, I’m not talking about Michael Jackson. Instead, I’m referring to Will King, founder and CEO of King of Shaves. The reason for this is that last week, he launched the Shaving Bond. This is a […]

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The 5 perils of personal branding

We can safely say that when the topic of personal branding comes up that most people would agree that it’s a good thing, and if they had the time or inclination, they would probably get round to sorting out their personal brand. But, is it? Are there any perils with starting such a journey? There […]

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