As an ex-brand marketer there are certain tenets of branding that just can’t be played with. I’m a Leo and I’m stubborn. I can’t help it. One of these is consistency. All great brands are built on consistency. Without consistency, people don’t know what they can rely on you for or what to expect from […]
I don’t know about you, but I think that the term “personal branding” is a bit over used. And, not being used correctly. When I worked in marketing, even marketers struggled to understand the meaning of “branding” so expecting non-marketers to get it is a big ask. I think one of the best definitions I’ve […]
When I work with people on their business or personal brands I inevitably end up sharing a variation of this quote. “A brand should strive to own a word in the mind of the consumer.” Al Reis and Laura Reis The problem is, for people not used to working in branding and marketing, this is […]
It used to be that the only brands that got involved with social media were tech brands. Brands whose very premise was technology and web. So for them, the very idea of NOT taking part in social media was not an option. If there was a party, they had to be there. Fast-forward a few […]
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With news this week that Ryanair are considering making some of its passengers stand during flights in a bid to squeeze as many as 30% more people on board, I couldn’t help but think that Ryanair must be getting a little bit confused. On the one hand they are trying to make more money. Well, […]
You would have been hard pressed to get through the weekend papers without escaping any reference to the King. And, I’m not talking about Michael Jackson. Instead, I’m referring to Will King, founder and CEO of King of Shaves. The reason for this is that last week, he launched the Shaving Bond. This is a […]
As someone who has worked with brands for many years, I understand that branding is more than a logo. But, let’s pretend for a minute that we’ve forgotten what branding is and we think that the brand IS the logo. Where would that take us? Consider these scenarios: Nike launches a range of shoes and […]
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A great article from Branding Strategy Insider last week cites a trend in branding toward the Holistic Brand Proposition: “There’s every indication that branding will move … into an even more sophisticated realm — reflecting a brave new world where the consumer desperately needs something to believe in — and where brands very well might […]
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