Are brands brave enough to embrace social media?

Social media, while it’s been around for a bit now, is still not being truly embraced by brands. The beauty of social media is the decentralisation of the source of the message. Now we all have a voice, and it’s just as relevant and important as the next person’s. So for brands, who are used […]

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Personal Branding: Should the brand be my business or me?

Last weekend I ran a session on Personal Branding at MediaCamp Nottingham. This question came up and prompted a bit of debate. Even into the pub at lunch! Should our brand be our business or ourselves? Or both? And how do they fit together? One point that I am very fussy about in this debate […]

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Essential ingredients of a successful re-launch part 3

The final part of our article on what it takes for a successful re-launch.

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Essential Ingredients of a successful re-launch. Part 2

Part 2 of our article on what it takes to re-launch a brand successfully.

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Essential Ingredients of a successful re-launch. Part 1.

Inspired by the flurry recent high profile re-brand disasters, this is our take on what makes for a successful brand re-launch. And, we got a bit carried away, so we’ve split it into 3 parts. This is part 1.

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