The problem with branding is …

When I work with people on their business or personal brands I inevitably end up sharing a variation of this quote. “A brand should strive to own a word in the mind of the consumer.” Al Reis and Laura Reis The problem is, for people not used to working in branding and marketing, this is […]

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Don’t hire a Personal Branding Pro until you’ve answered these 5 questions

If you’ve considered hiring a professional to help you manage your personal brand, there are some things to bear in mind. Personal brand management involves considering all aspects of your personal brand: your strengths, your results, your appearance, your knowledge and experience, your objectives and all collateral about you in the media – in the […]

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