When Branding and Marketing collide

With news this week that Ryanair are considering making some of its passengers stand during flights in a bid to squeeze as many as 30% more people on board, I couldn’t help but think that Ryanair must be getting a little bit confused. On the one hand they are trying to make more money. Well, […]

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Are brands brave enough to embrace social media?

Social media, while it’s been around for a bit now, is still not being truly embraced by brands. The beauty of social media is the decentralisation of the source of the message. Now we all have a voice, and it’s just as relevant and important as the next person’s. So for brands, who are used […]

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Another secret formula to a great brand

In an article today, it was announced that the chairman of Irn Bru, Robin Barr, will be stepping down after 48 years at the helm. And, why should this story be so interesting? Well, 3 things come to mind…. 1. Great brand story First of all is the great brand story that I learnt upon […]

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