Why personal branding is relevant to business

When you talk about personal branding to employers, many are not interested. For them, they consider personal branding all about making the employee more valuable, which means that the employee may become more expensive and look to move elsewhere. Hardly something they want to invest in. But what they fail to realise is that every […]

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When Branding and Marketing collide

With news this week that Ryanair are considering making some of its passengers stand during flights in a bid to squeeze as many as 30% more people on board, I couldn’t help but think that Ryanair must be getting a little bit confused. On the one hand they are trying to make more money. Well, […]

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What’s the secret to a great brand?

Apple has attained what a lot of brands can only dream of: avid loyal fan-atics who act as brand-ambassadors without prompt. How do they do this?Here’s one way, the Apple Brand Experience. As a relatively recent Apple convert, I am still at that early stage of wonder and curiosity as I walk the path otherwise […]

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