13 personal branding insights from Kelly Cutrone

If you want to read a straight-talking overview on why you need to think seriously about your personal brand, you should grab yourself a copy of Kelly Cutrone’s book If You Have to Cry, Go Outside: And Other Things Your Mother Never Told You Cutrone is one of fashion’s most successful publicist whose business People’s […]

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The problem with branding is …

When I work with people on their business or personal brands I inevitably end up sharing a variation of this quote. “A brand should strive to own a word in the mind of the consumer.” Al Reis and Laura Reis The problem is, for people not used to working in branding and marketing, this is […]

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King – A Branding Genius?

You would have been hard pressed to get through the weekend papers without escaping any reference to the King. And, I’m not talking about Michael Jackson. Instead, I’m referring to Will King, founder and CEO of King of Shaves. The reason for this is that last week, he launched the Shaving Bond. This is a […]

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Another secret formula to a great brand

In an article today, it was announced that the chairman of Irn Bru, Robin Barr, will be stepping down after 48 years at the helm. And, why should this story be so interesting? Well, 3 things come to mind…. 1. Great brand story First of all is the great brand story that I learnt upon […]

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6 easy steps to Brand Building using Twitter

The thing with Twitter is, you’re either on the bus, or you’re not. Those that aren’t think it’s just a passing fad and don’t really understand it. But, it’s becoming increasingly important as part of any brand building strategy. In a recent article, out of the 100 most mentioned brands on Twitter, less than half […]

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