Using blogging to build your brand

This month’s articles for Fresh Business Thinking are all about blogging. It’s not going anywhere. In fact it’s role as a crucial element of your personal marketing mix is pretty solid. Business websites who have an active blog generate significant more traffic and hence business than those that don’t. But what about if you haven’t […]

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Social media: what’s your excuse for NOT taking part?

It used to be that the only brands that got involved with social media were tech brands. Brands whose very premise was technology and web. So for them, the very idea of NOT taking part in social media was not an option. If there was a party, they had to be there. Fast-forward a few […]

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To blog or not to blog: what is your personal brand?

Jumping onto the blogging bandwagon can be tempting. But before you do, stop and think. Developing your personal brand is key.

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