My rebrand story #2: Why I’m rebranding

The short answer is there was a gap between what I said I did and what I actually did; the services sited on my website didn’t marry up with my recent projects and clients. How I was communicating who I was and what I did wasn’t right anymore. But while I knew it wasn’t right, [...]

Share

No Comments

Personal Branding Interview | Alexia Leachman & Hung Lee

Here is an interview I did recently with Hung Lee aka Wise Man Say. Some of the things we talk about include Brand Creation vs Brand Discovery Brand Values = inflexibility? Or does it allow for inconsistency in life? Brands get ossified as they mature – harder to change as you go on – implications [...]

Share

No Comments

Top 5 life regrets: don’t let them be yours

I came across this wonderful blog piece that really got me thinking. And crying. Nurse reveals the top 5 regrets people make on their deathbed It reminded me of when I was losing my mum and the conversations we had about regrets. She was full of regrets. So many things she wanted to do. And [...]

Share

4 Comments

Personal Branding: Reputation management is YOUR responsibility

The current debate on privacy here in the UK is an interesting one. A well-known footballer has been caught with his pants down. Literally. And so, in order to protect his reputation he paid in excess of £200k to lawyers for a super-injunction to keep this mess out of the press. Unfortunately, this didn’t keep [...]

Share

No Comments

My Favourite 4 Personal Branding Quotes

The term “Personal branding” is massively misunderstood. Even in marketing circles, branding is not understood, so the likelyhood of the masses getting their heads around personal branding is slim. So, to help out I’ve collated my personal favourite top 4 quotes that attempt to define what personal branding is all about. Quote 1. “Your brand [...]

Share

No Comments

Personal branding & consistency: the great debate #2

My last blog article Personal branding & consistency: the great debate #1 certainly prompted a lot of comments – feel free to have a peek. Essentially, I wrote how about I came across the idea that consistency is not something to strive within the context of branding as it’s predictable and boring. An idea that [...]

Share

8 Comments

What’s authenticity got to do with onions?

We’re a lot more like onions than you think. Yes. Really. If you’ve recently started working for yourself, one of the challenges you’re likely to come across is finding your true voice, your authentic self. Connecting to who you really are and what you really want is not always a straightforward process. One thing I [...]

Share

1 Comment

13 personal branding insights from Kelly Cutrone

If you want to read a straight-talking overview on why you need to think seriously about your personal brand, you should grab yourself a copy of Kelly Cutrone’s book If You Have to Cry, Go Outside: And Other Things Your Mother Never Told You Cutrone is one of fashion’s most successful publicist whose business People’s [...]

Share

2 Comments

Why personal branding is relevant to business

When you talk about personal branding to employers, many are not interested. For them, they consider personal branding all about making the employee more valuable, which means that the employee may become more expensive and look to move elsewhere. Hardly something they want to invest in. But what they fail to realise is that every [...]

Share

1 Comment

The 5 perils of personal branding

We can safely say that when the topic of personal branding comes up that most people would agree that it’s a good thing, and if they had the time or inclination, they would probably get round to sorting out their personal brand. But, is it? Are there any perils with starting such a journey? There [...]

Share

No Comments