This month’s articles for Fresh Business Thinking are all about blogging. It’s not going anywhere. In fact it’s role as a crucial element of your personal marketing mix is pretty solid. Business websites who have an active blog generate significant more traffic and hence business than those that don’t. But what about if you haven’t [...]
My latest articles for Fresh Business Thinking are all about LinkedIn. We’re all aware of it – some of us more than others. And for those who’ve never yet broached this particular social media ‘minefield,’ LinkedIn can manifest itself as a nagging black cloud in their consciousness. It’s a social media site which has many [...]
Last week I was invited to my local BBC Radio station for a chat about Personal Branding. During our chat, we talked about the idea of knowing and discovering who you are, as well as the importance of the online world in building your reputation. If you want to hear it in all its glory, [...]
1. Set yourself up with a profile on the high traffic social networking sites that are relevant to you. You want to make sure that if someone Googles your name that you will be easily found. 2. Ensure that you fill out your profiles as completely as possible, remembering to include a head shot photo. [...]
This is a question that I’m always asked, and while there is no set rule on the matter, it’s certainly something that divides opinion. Just glance through a handful of LinkedIn profiles to see what I mean. But as our personal bio becomes more important in a world where our digital profiles are read before [...]
Here is an interview I did recently with Hung Lee aka Wise Man Say. Some of the things we talk about include Brand Creation vs Brand Discovery Brand Values = inflexibility? Or does it allow for inconsistency in life? Brands get ossified as they mature – harder to change as you go on – implications [...]
The current debate on privacy here in the UK is an interesting one. A well-known footballer has been caught with his pants down. Literally. And so, in order to protect his reputation he paid in excess of £200k to lawyers for a super-injunction to keep this mess out of the press. Unfortunately, this didn’t keep [...]
William Aruda in his Personal Branding Trends Special Report for 2011 highlighted 11 key themes that he believes will affect personal branding this year. One of these is the Pret-a–Regarder trend. What is the Pret-a-Regarder trend? With the rise of the use of video in how we do business; from publishing our thoughts to communicating [...]
In the current information age where many of us are communicating, working and selling ourselves mainly through the digital space, how we present ourselves online is becoming more of a concern. The need for our digital brand to reflect our real-life brand is essential in order for us to present a consistent and authentic image. [...]
I’ve been saying this for a while now and it seems that the web is now full of articles saying the same thing. And while the CV itself isn’t likely to die anytime soon, it can no longer be counted on to be the ONLY tool in your job search toolbox. So, what else might [...]