Personal Branding: What’s your story?

I’m on a mission to ban elevator pitches! Why? Well, they’re usually wooden, soul-less pitches that sound so cheesy that the message and impact is often missed. So, what’s the alternative? Telling your story! Related Posts:Personal Branding: Reinvent how you express yourselfWriting your personal bio: 1st person or 3rd person?Personal Branding: Answering the question “And, [...]

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What have your strengths got to do with your personal brand?

Style & Substance There’s so much resting on making the right first impression, that we often hold ourselves back or worse, project what we think the other party wants to see. Yet, any attempts to control our persona will usually mean all parties lose out. But isn’t that what Personal Branding is all about? Shaping [...]

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Video; it’s not just you on camera

William Aruda in his Personal Branding Trends Special Report for 2011 highlighted 11 key themes that he believes will affect personal branding this year. One of these is the Pret-a–Regarder trend. What is the Pret-a-Regarder trend? With the rise of the use of video in how we do business; from publishing our thoughts to communicating [...]

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How can I have more impact when networking?

Continuing with the latest in my Video Q&A’s, today’s question comes from David in Sheffield. David asked “How can I have more impact when I’m out networking and meeting new people?” Related Posts:10 Key considerations when recording a video blog postPersonal Branding Interview | Alexia Leachman & Hung LeeVideo; it’s not just you on cameraThe [...]

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The death of the CV as we know it?

I’ve been saying this for a while now and it seems that the web is now full of articles saying the same thing. And while the CV itself isn’t likely to die anytime soon, it can no longer be counted on to be the ONLY tool in your job search toolbox. So, what else might [...]

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So, what is your personal brand?

It’s always worth going back to the beginning every now and then! So, here is my quick explanation of what your personal brand is. Related Posts:The rise of the digital coach?How to zag authentically Choosing a name. Would you choose yours?13 personal branding insights from Kelly CutroneDon’t hire a Personal Branding Pro until you’ve answered [...]

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Hey job seeker! It’s not about the CV stupid!

The world of job search has changed. This might seem pretty obvious, but a scary few haven’t quite noticed. Not only has job search changed, but it’s been completely and utterly transformed into something entirely new. It’s these same people who when they join linked in, think that it’s sufficient to merely input their company [...]

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What’s the cost of not being digi-savvy?

An article I read in The Independent also asked the same question. It seems as though the idea of creating and owning a digital presence is seeping more and more into mainstream. Some of you reading this will think I’m stating the obvious. And you’re probably someone who spends a lot of your time in [...]

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The rise of the digital coach?

Yesterday I attended a session run by Ecademy’s Thomas Power. They’re in the middle of recruiting what they’re calling Digital Coaches for their Ecademy Digital School. Digital Coach is a term that was coined by Seth Godin in few years back. I’ve only recently come across it. If it sounds new to you, then let [...]

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What’s authenticity got to do with onions?

We’re a lot more like onions than you think. Yes. Really. If you’ve recently started working for yourself, one of the challenges you’re likely to come across is finding your true voice, your authentic self. Connecting to who you really are and what you really want is not always a straightforward process. One thing I [...]

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