Using blogging to build your brand

This month’s articles for Fresh Business Thinking are all about blogging. It’s not going anywhere. In fact it’s role as a crucial element of your personal marketing mix is pretty solid. Business websites who have an active blog generate significant more traffic and hence business than those that don’t. But what about if you haven’t […]

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Getting the most out of LinkedIn

My latest articles for Fresh Business Thinking are all about LinkedIn. We’re all aware of it – some of us more than others. And for those who’ve never yet broached this particular social media ‘minefield,’ LinkedIn can manifest itself as a nagging black cloud in their consciousness. It’s a social media site which has many […]

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Personal Branding interview with Alexia on BBC Radio Nottingham

Last week I was invited to my local BBC Radio station for a chat about Personal Branding. During our chat, we talked about the idea of knowing and discovering who you are, as well as the importance of the online world in building your reputation. If you want to hear it in all its glory, […]

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10 ways to build your personal brand online

1. Set yourself up with a profile on the high traffic social networking sites that are relevant to you. You want to make sure that if someone Googles your name that you will be easily found. 2. Ensure that you fill out your profiles as completely as possible, remembering to include a head shot photo. […]

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Writing your personal bio: 1st person or 3rd person?

This is a question that I’m always asked, and while there is no set rule on the matter, it’s certainly something that divides opinion. Just glance through a handful of LinkedIn profiles to see what I mean. But as our personal bio becomes more important in a world where our digital profiles are read before […]

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10 Key considerations when recording a video blog post

How will you present yourself? You will want to ensure that you present a consistent version of yourself, so try to avoid, recording videos straight after getting up in the morning before your shower. Remember, this is going out TO THE WORLD! So, before you press record ensure you putting across a version of yourself […]

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Video; it’s not just you on camera

William Aruda in his Personal Branding Trends Special Report for 2011 highlighted 11 key themes that he believes will affect personal branding this year. One of these is the Pret-a–Regarder trend. What is the Pret-a-Regarder trend? With the rise of the use of video in how we do business; from publishing our thoughts to communicating […]

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Your digital presence and managing your online reputation

In the current information age where many of us are communicating, working and selling ourselves mainly through the digital space, how we present ourselves online is becoming more of a concern. The need for our digital brand to reflect our real-life brand is essential in order for us to present a consistent and authentic image. […]

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The death of the CV as we know it?

I’ve been saying this for a while now and it seems that the web is now full of articles saying the same thing. And while the CV itself isn’t likely to die anytime soon, it can no longer be counted on to be the ONLY tool in your job search toolbox. So, what else might […]

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4 Things not to include in your Twitter bio

Whenever I get an alert of a new twitter follower, I always take the time to read their bio. And, depending on what I read, I may click through to read their recent tweets. If their tweets seem interesting at that point I may decide to follow. But, not always. Just because people are interested […]

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