Personal Branding Interview | Alexia Leachman & Hung Lee

Here is an interview I did recently with Hung Lee aka Wise Man Say. Some of the things we talk about include Brand Creation vs Brand Discovery Brand Values = inflexibility? Or does it allow for inconsistency in life? Brands get ossified as they mature – harder to change as you go on – implications […]

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What have your strengths got to do with your personal brand?

Style & Substance There’s so much resting on making the right first impression, that we often hold ourselves back or worse, project what we think the other party wants to see. Yet, any attempts to control our persona will usually mean all parties lose out. But isn’t that what Personal Branding is all about? Shaping […]

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Personal branding & consistency: the great debate #2

My last blog article Personal branding & consistency: the great debate #1 certainly prompted a lot of comments – feel free to have a peek. Essentially, I wrote how about I came across the idea that consistency is not something to strive within the context of branding as it’s predictable and boring. An idea that […]

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Personal branding & consistency – the great debate part 1

As an ex-brand marketer there are certain tenets of branding that just can’t be played with. I’m a Leo and I’m stubborn. I can’t help it. One of these is consistency. All great brands are built on consistency. Without consistency, people don’t know what they can rely on you for or what to expect from […]

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Your digital presence and managing your online reputation

In the current information age where many of us are communicating, working and selling ourselves mainly through the digital space, how we present ourselves online is becoming more of a concern. The need for our digital brand to reflect our real-life brand is essential in order for us to present a consistent and authentic image. […]

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Is personal branding a fad?

This question “Is personal branding a fad?” came up on Quora recently so I thought I’d give my view which I’m happy to share here. The term personal branding may be relatively new, but the concept has been around much longer. There is some misconception that personal branding is all about the hard sell and […]

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Storytelling and your personal brand

We all love a good story don’t we? That’s because we are hardwired to tell stories. Did you know that 70% of everything we learn is through stories? Such is the power of storytelling. If you want your personal brand to have impact, a great way to achieve that is to wrap it up in […]

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The rise of the digital coach?

Yesterday I attended a session run by Ecademy’s Thomas Power. They’re in the middle of recruiting what they’re calling Digital Coaches for their Ecademy Digital School. Digital Coach is a term that was coined by Seth Godin in few years back. I’ve only recently come across it. If it sounds new to you, then let […]

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Choosing a name. Would you choose yours?

I came across an article today saying that parents-to-be in the States are hiring baby-namers to come up with baby names for their new arrival. For the princely sum of $350 they get “…a baby naming consultation that includes phone interviews and packets of name options with name histories, linguistic origins and personality traits.” Wow! […]

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13 personal branding insights from Kelly Cutrone

If you want to read a straight-talking overview on why you need to think seriously about your personal brand, you should grab yourself a copy of Kelly Cutrone’s book If You Have to Cry, Go Outside: And Other Things Your Mother Never Told You Cutrone is one of fashion’s most successful publicist whose business People’s […]

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