I’m rebranding!

I’m rebranding. Yes. You read that right. A person, ME, is rebranding. You might think that rebranding is reserved for businesses and products, but in doing so you’re missing the point.

Branding is all about your sense of self and identity and how you express that. So, when a company or product rebrands, what they’re essentially doing is taking stock, re-evaluating what their customers think of them and how they interact with them. They’re re-assessing the environment and marketplace to see if they’re still relevant and they look inside to see how they’ve changed.  Depending on what they find, they may decide that a full rebrand is in order.

That’s where I’m at.

I use the word rebranding because I can’t help it, as a marketer for nearly 15 years it’s a word that I understand and that makes sense to me. It might not you and that’s fine. Some people might prefer words like “reinvention” or “starting over”, but that feels a little too strong for me. I’m not about to step out in a new haircut and do something completely different with my life. I’m just evolving. As we all do. And as I evolve, I need to get my head around what I’m evolving into, so that I can start to communicate that better to those who will give a shit.

I thought I’d share this process because I figured that I’m not alone going through it. Someone somewhere might be struggling with this stuff too, and it might be kinda interesting for them to see how someone else does it. Especially someone who, for the last 4 years, has been helping others do exactly that. This is when I get to take my own medicine. Ha!

So there you go.

If I fancy it, I might write up some other chunks of what I’m doing and going through, but I can’t promise anything. But, if you have questions about what I’m doing, why I’m doing it or anything else, let me know because I’ll only be too happy to share.

bye for now!




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4 Responses to “I’m rebranding!”

  1. I’m interested in following your path through rebranding. I’m curious to see how a person in this actual marketing field goes through the process themselves.
    It would be interesting to know if you find yourself with the same “hurdles” as your clients, yet with the tools to breeze through.
    Best wishes.

  2. Lisa » Hi Lisa,
    Thanks for dropping by. I’m sure the hurdles I’ve experienced will be a combination of those unique to me and those that are commonplace. Are there any hurdles that you imagine I may have had, or indeed have experienced? Also, I’m happy to put my hand up here: having the tools doesn’t mean that you “breeze” through! For me, this journey is very much an internal one, and so even though I have the tools and techniques at my fingertips, it might mean that I spend less time fumbling in the dark, but I still spend time fumbling. But the thing is, it’s this down time and wrestling with internal stuff that I love. It might feel shit at the time, but you learn so much about yourself that it’s always worth it in the end.
    Onward & upward!

  3. Do you want to say a bit more about what you feel doesn’t fit any more? Values, practices, how you describe yourself…? Where is this on the personal-business spectrum?

  4. Tim Gray » Hi Tim,
    I think the biggest clue for me was when I didn’t FEEL right about how I was pitching myself. And I don’t mean in terms of my answer to the “What do you do?” question. But in terms of where I realised that I was actually adding value for people. For the last 2 years I’ve been getting involved with a wide range of projects and clients that are outside of the scope of “what I say I do”. But, you get one of these projects and put it down to a one-off. Then another comes in and you wonder where this might be going. And then another. And before I knew it, my digital presence was hugely out of line and people were getting confused and I felt limited and trapped. But, just because I knew that my online presence (my blossoming brands website) was inaccurate, didn’t mean that I was super-clear on what it SHOULD be. So that’s what’s I’ve been wrestling with over the summer while keeping myself busy launching my http://www.HeadTrash.co.uk site. My personal aha moment came as as result of a shitty experience that made me stop, think and reassess.
    You ask about my values, and they haven’t changed, but how I describe myself will. Or maybe I’ll just find a much clearer way of describing myself. And in terms of where this is on the personal-business spectrum, well, because of what I do, it’s both.
    Does that answer some of your questions Tim?

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