Personal Branding: Total Reinvention

Total reinvention is not something that all of us will take on, but those that do consistently report that their life is better for the change. I myself can lay claim to that one.

For some, reinvention is forced on them due to external factors such as illness or redundancy. Illness is what forced Adrian from Evolver-Talent to reinvent himself. Adrian is a coach and writer whose worlds are linked by the theme of connecting with creativity. After recovering from a serious illness some years ago, piece by piece, he’s reinvented pretty much everything he does. In rebuilding his life he has become more mindful of the resources he has to offer in terms of time and energy, and this makes him more selective about what he takes on, focusing on what makes him happy. In the process, he’s found that he’s become more creative, more ambitious, and more focused. As a result he has recently secured investment for a new project which brings him closer to achieving some of his life ambitions. Not a bad side effect of illness!

While for others, reinvention a choice. Maybe they work in a dying industry and want to prepare for the inevitable or they just want to step up and evolve what they do. This is something we are all going to have to face at some time or other.

At its mild end, total reinvention can simply be a change in what you do for a living, while for others it’s a complete life overhaul and they change their work, where they live, who they love, and what they think.

Like Andre Griffiths for example. Andre used to work in training and hospitality. After losing her job and being unemployed for six months, she has not only retrained as an NVQ assessor, but has moved city, found a new man, given herself a new hairstyle AND changed her lifestyle to be more eco and live sustainably. That most definitely sounds like total reinvention to me.

But total reinvention doesn’t always have to be about revolution, it can be more about evolution. You can work in the same sector or industry but be in a completely different role that employs a wildly different skill set while still making the best use of your expertise and experience.

If you’re considering reinventing yourself:

– Remind yourself of all that great experience you’ve got and the expertise you’ve built up over the years.

– Identify which skills are transferable and useful in other contexts.

– Get clear on your strengths, talents and passions.

– Find the common thread between the two worlds and use this to make the transition. It might be your network, your industry or the expertise you employ.

If this all sounds step too far for you, how about you take some baby steps and read one of these

• Reinvent your thinking

• Reinvent how you express yourself

• Reinvent your looks

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2 Responses to “Personal Branding: Total Reinvention”

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