Personal Branding: Reinvent your looks

This is so simple and obvious, but I have to mention it. Reinventing your looks doesn’t necessarily mean a total makeover though, although that is most definitely an option. Here are some ways that you can change your looks without going for a total makeover.

Hire a stylist

Changing the way you dress is incredibly powerful. How you choose to present yourself says a lot about you. Every time you decide what to put on in the morning, you’re giving someone else a clue as to who you are. It can do wonders for your self confidence as well make a huge impact in how you are perceived by others. If you need to step up a notch, this is a great place to start, but it’s not always the cheapest.

Update your accessories

For guys, this can be your glasses, your hat and scarf, your cuff links, or even your man bag if you have one. Of course let’s not forget the ties and socks! For ladies, I’m sure you need no introduction to accessories. Other accessories worth considering are those things that you hold on your person that are regularly seen by others. These might include your gadgets, your business card or your laptop bag.

Visit a top hair dresser for a restyle

A new haircut, like a new wardrobe, can do wonders for your confidence and how people perceive you. This is a nice easy way for you to dip your toe in the waters of reinvention without having to uproot everything. Sorry about the pun!

Go to the gym

Getting into shape is a great way for you to change how you look and feel. Of course the health benefits make it the most important thing from this list that you should actually do. But as we know, it requires time and commitment and it’s for these reasons that it is shunned by many. So if that’s you, and in the words of the tanning entrepreneur behind St Tropez, Judy Naake, “If you can’t tone it, tan it!”

The trick with all of these is to make sure that you know what you want to say about yourself. If you don’t know what sort of person you want to be known for, finding the most appropriate ways to express that isn’t going to be an easy job. Being confused about your sense of identity will show up very quickly in the way that you present yourself over time. So before you jump in to changing your looks, make sure you’re clear on your sense of self.

Why not read one of these:

• Reinvent your thinking

• Reinvent how you express yourself

• Reinvent everything!

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