Has the digital world dented your personal brand?

Have you done anything that you later came to regret? We all have, right? We squirm a bit when we think back, but after enough sweeping under the carpet, eventually we forget and hope that everyone else has too. But what about doing something online? Have you shared or posted anything that you later thought “ooops! not sure I should have done that”. Like this….

When you lose control for a tiny moment in the real world, the only people who witness it are those in your immediate vicinity. But when it happens online, not only do you have a potential audience of thousands (unless you’re a celeb), but your faux pas stays there forever. Spare a thought for this poor guy…

“…He used to be a solicitor; back in 1994 he was suspended for six months at a tribunal following accounting irregularities.

Following his return to work he became fully rehabilitated by the Law Society, and the escapade became but an embarrassing memory, an unfortunate slip in an otherwise distinguished career. But recently, a legal periodical digitised all its back issues and placed them on its website; useful for the legal profession, but for the solicitor in question it was, understandably, a shock.

The report of his tribunal was now on the first page of results when you searched Google for his name. An indiscretion, 15 years ago, for which he’d paid the penalty, but which was now distressingly visible because of the online popularity of the periodical in question….”

Yikes! Not good. In situations like this, the best advice is to start creating new positive content. Things you might consider include buying your name web domain, setting up your own website or blog and posting comments on blogs and forums. But what if you can’t be bothered with all that. I have great news! You don’t need to. Yes really! My solution? Buy a new service called “Delete me”. Delete me is a new service launched by Abine where you pay between $10 to $100 to remove photos, blog posts, videos, and search results, delete old accounts, and stop companies from selling private data to advertisers.

Thank you thank you!!! I know, I’ve just saved you a heap of time in bothering with all this personal branding – digital presence malarkey!!

I think these guys are going to make a tonne of money!

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3 Responses to “Has the digital world dented your personal brand?”

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  3. A few years ago I found that a newsletter from some geeky club I was a member of when I was 15, had gone online. When I searched for my name, that reference came pretty high in Google (I’d actually won a competition!). OK, it’s no great embarrasment, but I realised the key was posting enough positive stuff to move any negative things down the search rankings. But this service looks like the alternative.