3 reasons why you should NEVER use video on your site

1. Your livelihood does not depend on selling you as an individual. So you might be an employee with a guaranteed job for life who sits behind a screen all day with no need to interact with anyone, ever. Or, you’ve made your millions and spend your days either re-arranging your vast collection of fast […]

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The problem with branding is …

When I work with people on their business or personal brands I inevitably end up sharing a variation of this quote. “A brand should strive to own a word in the mind of the consumer.” Al Reis and Laura Reis The problem is, for people not used to working in branding and marketing, this is […]

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