Thanks for taking the time to respond. I am glad you thought it a “good summary”. You’ve certainly had a great response! “Doing things differently” deserves a great response. This sort of fresh innovative thinking is what alot of brands need right now. That’s what we offer brands, so I guess you won’t be needing our help! Question on my mind is, now you’ve set the bar this high, how will you follow it up?

best wishes
Alexia

Many thanks for the blog post/write up. A good summary of why we launched our ‘Shaving Bond’. We’ve had interest from 422 individual towns/cities and over 15,000 visits to the http://www.ShavingBond.com site. As I have expressed in my blog – I’m ideally after ‘brand enthusiast – shaver – savers’, and have been delighted (thus far) with the interest shown in the idea, as well as encouraging emails sent to me, and of course tweets.

Will the Shaving Bond issue be successful? I have no idea – but I do know we have ‘done things differently’, and as you point out in your article, this has worked at many levels.

Best wishes,

Will