You would have been hard pressed to get through the weekend papers without escaping any reference to the King. And, I’m not talking about Michael Jackson. Instead, I’m referring to Will King, founder and CEO of King of Shaves. The reason for this is that last week, he launched the Shaving Bond. This is a […]
Social media, while it’s been around for a bit now, is still not being truly embraced by brands. The beauty of social media is the decentralisation of the source of the message. Now we all have a voice, and it’s just as relevant and important as the next person’s. So for brands, who are used […]
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We can safely say that when the topic of personal branding comes up that most people would agree that it’s a good thing, and if they had the time or inclination, they would probably get round to sorting out their personal brand. But, is it? Are there any perils with starting such a journey? There […]
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As someone who has worked with brands for many years, I understand that branding is more than a logo. But, let’s pretend for a minute that we’ve forgotten what branding is and we think that the brand IS the logo. Where would that take us? Consider these scenarios: Nike launches a range of shoes and […]
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