Branding; The Next Generation

A great article from Branding Strategy Insider last week cites a trend in branding toward the Holistic Brand Proposition: “There’s every indication that branding will move … into an even more sophisticated realm — reflecting a brave new world where the consumer desperately needs something to believe in — and where brands very well might […]

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Another secret formula to a great brand

In an article today, it was announced that the chairman of Irn Bru, Robin Barr, will be stepping down after 48 years at the helm. And, why should this story be so interesting? Well, 3 things come to mind…. 1. Great brand story First of all is the great brand story that I learnt upon […]

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6 easy steps to Brand Building using Twitter

The thing with Twitter is, you’re either on the bus, or you’re not. Those that aren’t think it’s just a passing fad and don’t really understand it. But, it’s becoming increasingly important as part of any brand building strategy. In a recent article, out of the 100 most mentioned brands on Twitter, less than half […]

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Finding your personal brand

There are lot of articles about on personal branding, with the majority talking about how important it is to have a personal brand. The rest of them talk about all the ways that you can increase the visibility of your personal brand in the online environment. But, before any work can be done to raise […]

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Personal Branding: Should the brand be my business or me?

Last weekend I ran a session on Personal Branding at MediaCamp Nottingham. This question came up and prompted a bit of debate. Even into the pub at lunch! Should our brand be our business or ourselves? Or both? And how do they fit together? One point that I am very fussy about in this debate […]

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What’s the secret to a great brand?

Apple has attained what a lot of brands can only dream of: avid loyal fan-atics who act as brand-ambassadors without prompt. How do they do this?Here’s one way, the Apple Brand Experience. As a relatively recent Apple convert, I am still at that early stage of wonder and curiosity as I walk the path otherwise […]

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