To blog or not to blog: what is your personal brand?

The growth of the online world has meant that we can now connect with others not just in our neighbourhood but also around the world. As individuals, we can do this through blogging and sharing podcasts. As businesses, we use technology to deliver our services online and engage with our customers in a new and different ways. This rapidly evolving online world is challenging many established behaviours and habits. But it also offers up massive opportunities to connect, do business and live nothing before. But can we all keep up?

For many, the idea of having one’s own website is very exciting and bunch loads of people clap their hands in glee when they discover that their name is STILL available as dot com. Not as dot net but a dot com! So, they promptly buy it. And, why not? With all this online stuff going on, you at least need your name as a web domain. Right? Well, yes. But what are you going to do with it? Good question. The answer to this question is not all that easy to get to. To some, it might seem obvious. Write a blog. Of course!! But this throws up a lot of questions;

• What are you going to write about?
• Are you any good at writing?
• Do you have the time to write?
• Do you have something interesting to say on your chosen topic?

Before getting too excited at this stage, it may be worth taking a few steps back. What are you trying to achieve? That question’s got the potential to stop a lot of people in their tracks. “- What do you mean?” Well. Why are you doing it?

• Is it just to join in the fun?
• Do you want to generate some income online?
• Do you want to be considered an expert?

Your answer to this question could suggest many options. So, it is important to try and understand this before you jump in otherwise you could end up wasting a lot of time and effort.

Doing some work up front can be critical to any success you may achieve later on down the line. If you take the time to understand what you want and why you want it, you’re more likely to come up with a solution that better fits. It is also likely to be more successful. The blog might not be the answer to your dreams.

A good starting point is to think about all the skills and life experience that you have. There are often hidden gems that can help you shine, if only you uncovered them and gave them a good polish! But treasure hunting can be tricky on your own. Sometimes you need someone else to hold the torch so you can see what you’ve got in your hand. This is where working with a coach can be magical. They can help you to discover the potential that lies within and then help you to work out a way to make it happen. After all, we’re all very good at coming up with great ideas. But are we all that good making our big ideas turn into reality?

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